Hi I'm Jo,
OK, here’s the thing…
I wasn’t born with style and I haven’t always known how to put an outfit together, sometimes I just didn’t get it. I followed the latest fashions, trends and copied friends or celebrities’ outfits that I liked. Dressing was made easy during my career with “Done for You” uniforms and corporate wear, it didn’t take much thought. I became busy with my family and career as I juggled life’s priorities, which left little time for anything else
Then it happened…
And that’s when I fell into my Style Comfort Zone…
The “Style Comfort Zone” is massive, and because there are so many women stuck in it, it starts to appear normal.
This is just the way it is, right…? Wrong!
The Style Comfort Zone is when...
This was the STYLE RUT I was stuck in…. It’s the rut that many women come to accept as part of their life.
Thankfully I got my wakeup call- I decided I’d had enough, I wanted to look and feel good again.
By starting a business selling women’s fashion… it gave me the kickstart I needed.
Then something unexpected happened around the store change rooms. When women entered it was like they had stepped into a “confessional booth”, they shared their own style stories and body shame secrets, often ending in tears. I felt helpless. I knew as they walked away with their new outfit the struggle would continue.
It was at that point I knew I had to do more… I began absorbing everything on the topic of Style and Mindset, I wanted to know all there was to know. I attended workshops and webinars, hired a business coach, got a mentor, enrolled in courses, read books, spoke to experts, searched the internet. After two years I was armed with qualifications in Personal Styling, Image and Colour Consulting, I was a Certified Coach and Practitioner of Neuro-Linguistic Programming.
I now know the secrets of how to get yourself out of your style comfort zone rut forever and can’t wait to share this information with you…it’s so exciting!